WINSTON-SALEM — Jesse Haddock, a member of the Wake Forest Hall of Fame and who led the Demon Deacons to three national titles and 15 Atlantic Coast Conference titles in men’s golf, died Wednesday.

He was 91.

The 1952 Wake Forest graduate spent 32 years as the men's golf coach, taking over for Bones McKinney, who was also men's basketball coach.

Haddock coached teams to national championships in 1974, 1975 and 1986. There were also three runner-up finishes.


He coached 63 All-Americans and won 10 straight ACC championships (1967-1976) and 15 ACC titles overall.

His golfers included Curtis Strange, Lanny Wadkins, Jay Haas, Jerry Haas, Scott Hoch, Gary Hallberg, Jay Sigel, Billy Andrade, Jim Simons and Len Mattiace.

Haddock was named to the College Golf Coaches Hall of Fame, the North Carolina Sports Hall of Fame, the Wake Forest Sports Hall of Fame and the Carolinas Golf Hall of Fame. He was National Coach of the Year three times.

The $4.5 million Haddock House serves as the home for the Wake Forest men's and women's golf programs while also showcasing the history and tradition of golf at the school.

“Jessie Haddock is a legend at Wake Forest,” Wake Forest athletics director Ron Wellman said in a statement. “... Perhaps more importantly, Jessie was admired by his players. He will always be remembered for the relationships he built not only with his players but with all that knew him. "

Haddock was born in Pitt County. According to the school, he came to Wake Forest in 1945 but was soon drafted and spent the closing days of World War II in Germany with the Third Army. Upon his return to Wake Forest, he became an equipment manager until graduating in 1952.

Wake Forest president Dr. Nathan Hatch said: “His greatest legacy is not the trophies that fill the building bearing the honor of his name or titles that were collected over the decades. His life’s work was inspiring the men who called him “Coach.”

A memorial service is planned for 2 p.m. Monday in Wait Chapel on the Wake Forest campus.