Bruce Humphries hopes his unique spin on auto detailing will give car owners and collectors the care they want without leaving their homes.

Humphries said he's detailed cars for 25 years and opened Carolina Auto Image in Chesnee in 2014, after spending nearly a decade out of the industry. He recently decided to take the convenience factor up a notch for his customers and added a mobile detailing unit, giving him the ability to bring the service directly to the client.

The business offers services like full service detailing, Xpel paint protection film, Swissvax ceramic vehicle coatings, express detailing, paint correction and care for exotic cars and collections.

The services are by appointment only, and customers can visit Humphries' website carolinaautoimage.com or Carolina Auto Image on Facebook. Call 864-812-0140.

Humphries answered some questions about his business. 

Growing for customer convenience

Initially, we created the business as a standalone, which is still there for use on large projects. What we found was we have clients whose homes we were going to anyway to work on their collections, having to pack everything up in the truck. We went ahead and set it up to be all-inclusive with water, electric, air and a central vac system.

We recently added the mobile detailing unit to offer our services to more people at their homes for convenience, as well as those clients who have collections that need care. We're offering that because some of those vehicles cannot be logistically brought to the shop.

What you get 

It's a situation where when we do a large project on a car, we'll then put you on a maintenance schedule. You pay us per month, and every two weeks we’re coming by to maintain the vehicle.

You’re a priority, and basically what it does is gives a full maintenance cleaning of the vehicle. We wash and clean the wheels and body, clean the windows inside and out, vacuum and clean the inside. We're making sure we're doing what we can to keep the car looking new, and the customer doesn't have to think about it.

We will also offer services like an express or signature detail on-site to the general public, but you won’t be able to unlock the maintenance pricing and schedule unless you have another major service done to the car. What we are not going to be is just a car wash. We are a high-quality detailing business that is offering services to the general public in a mobile setup.

Looking ahead

The goal is to create a situation where we have multiple techs in multiple units over the entire region and different areas, from Spartanburg to Greenville to Rock Hill to Charlotte. It all really depends on how things take off here in Spartanburg. If it goes well here, we’d like to have a couple units here going, and move into Greenville in one or two years and go from there.